Event | Education
— Cem Gumush & BEYOND SHOW: A Spectacular Event in Florence, Italy
Date May 10, 2023
An incredible two-day event was staged just a few steps away from the center of Florence, at the town's first train station, completed in 1848 and named "Stazione Leopolda.
Selective Professional invited 1400 hairstylists from around the world to witness the show, with Cem Gumush as the exclusive Blond Ambassador for Selective Professional. The centerpiece of the event was a blond runway show featuring Cem Gumush's hair artistry. Moreover, Cem led a Master Class, sharing his Signature blond technique with 250 participants at once (despite the classroom's capacity being 200).
Read the backstage insights below:
Day 1: The Grand Opening:
The festivities began on May 7th, a Sunday, with a spectacular opening at 17:00. Attendees enjoyed a delectable array of food, drinks, and live music. The highlight of the evening, however, was the Beyond show, which kicked off at 20:00. It featured top stylists of the Selective, with Cem Gumush's blond runway show stealing the spotlight. Cem worked his magic on five models, each showcasing a different signature Blond. Models from various countries graced the runway, their hair colored by Cem specifically for this event. The show was nothing short of spectacular and was followed by a lively party that lasted till midnight.
Day 2: Master Class and Beyond:
The excitement continued into the next day as more than 250 hairstylists from around the world eagerly signed up to be on Cem's Master Class. From morning till evening, participants witnessed a step-by-step demonstration of Cem Gumush's full head balayage technique - iconic Sun-kissed blond. The Master Class was a multilingual affair, with translations available in English, Italian, Russian, and Turkish. What was initially intended as a visual class evolved into an interactive Look&Learn Session, where participants could closely observe, inquire, discuss, and learn. Like in the best traditions of the Cem’s Master Classes. This second day concluded with the mastery of blond by Cem Gumush and the forging of new connections in the world of hair industry professionals.
The BEYOND SHOW was a culmination of months of meticulous planning by Selective Professional Italy and weeks of intense preparation for Cem and his team. The event aimed to captivate and inspire, and it certainly achieved that goal.
The Journey Continues:
Following this triumphant performance and master class, Cem Gumush received invitations from six different countries, marking the beginning of his exclusive Europe Education Tour 2023 for Selective Professional.
Following this triumphant performance and master class, Cem Gumush received invitations from six different countries, marking the beginning of his exclusive Europe Education Tour 2023 for Selective Professional.
Special Thanks:
A heartfelt thank you goes out to the entire Selective Professional team, as well as Timur, Konstantin and George, for making this extraordinary event possible.
A heartfelt thank you goes out to the entire Selective Professional team, as well as Timur, Konstantin and George, for making this extraordinary event possible.
